E-mail Design / HTML /Email Campaign/SFMCt 1- 2 yrs exp gurgaon work from office

An Email Design & Campaign Specialist is responsible for developing, executing, and optimizing email campaigns that engage target audiences, build customer loyalty, and drive conversions. This role blends creative skills (design & development) with technical and analytical expertise (automation, segmentation, and performance tracking).

Email Design Operations

• Design & build digital marketing responsive emails using Photoshop, Dreamweaver, and Email Marketing Tool – Salesforce Marketing Cloud & Adobe Campaign Management
• Responsible for resizing, modifying the images and uploading the same on live emails
• Expertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3
• Good knowledge in cross email accounts issues and debugging 
• Adept in online and traditional marketing and highly skilled in visual communications

      Email Campaign Operations

• End to end e-mail campaign management and coordination for e-mail, push & other customer touchpoints using marketing automation tools
• Know how to use systems Salesforce Marketing Cloud, Adobe Campaign Management, Marketo
• Managing on-time online editorial content publishing on related system (AWS, SalesForce, Marketo)
• Customer profiling & audience building – using marketing automation tools and/or SQL
• Understanding of marketing automation including e-mail design, responsive HTML coding, SQL query building, tracking and analysis of results
• Providing training and assistance to stakeholders on Campaign Management systems ( (AWS, SalesForce, Marketo) and processes.
• Conduct A/B testing on elements such as subject lines, content, imagery, and send times to optimize campaign performance and engagement rates.
• Initiating translation process of campaigns and delivering them to all related parties for validation
• Keep the track of deliveries with cost, deadline and supplier performance details in excel reports
• Act as SME for related projects.
• Aiding business to support additions and modifications of CRM content.
• Ensures editorial content is published according to guidelines
• Directing business on campaign content management process and workflows.

Experience

Proven experience in an email marketing or digital marketing role, typically 2+ years, with a track record of successful campaign management.

Qualification

• Masters/bachelor's degree in Computers, Marketing or a related field is typically required.
• Proficiency in japanese language (good to have)

Technical Skills

• • Proficiency in email marketing platforms/automation tools (AWS, Salesforce Marketing Cloud, Marketo, IVALDI)
  • Basic knowledge of HTML and CSS for email customization and troubleshooting.
  • Experience with graphic design tools (Adobe Creative Suite) is a plus.